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Zodi

Client: Zodi
Research / Packaging
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Zodi started out as a single cold solar shower product that was manufactured in the Utah mountains, but it quickly grew to become a company producing the number one rate, on-demnd, portable hot camp shower. Their product line has grown to over 50 outdoor camping comfort products. With their identity being noticed in the marketplace, Zodi asked RED to conduct research on their packaging design and to create and updated look. RED refined their logo and created a design that better defined the priority of read on the packaging while implementing appealing images and colors. Zodi continues to hold its market standing in the outdoor accessories market with this refreshing design.