Franklin Covey

Franklin Covey asked us to create a sales brochure and a corresponding kit for their leadership seminar that would effectively represent the company's philosophy and their product. Building upon the seminar's resort location and the client's adventurous leadership principles, we created marketing pieces that infused Franklin Covey's product with the power of nature. Photographs of regenerating foliage and nineteenth-century-styled penmanship create a feeling of introspection and promise, while the kit's smooth, hardwood maple cover and verdant green velvet binding appeals to the sense of touch.